As a long-standing Microsoft partner, we’re big on going beyond just providing a service or product to the customer. Establishing a repertoire of customer success certainly requires more than that.
It requires identifying pain points, nailing down specific needs, and tailoring solutions that lead to greater success for the customer.
Just as every customer is unique, every partner-customer relationship is different. Yet, there are common elements among partners that provide exceptional customer experiences.
We’re going to highlight 3 such elements that you, as a Microsoft partner, can use to build customer success.
#1: Foundational Frameworks
In a fully remote world, digital literacy is key to building lasting frameworks. It is equally important to strengthen the customer’s trust and confidence in the capabilities of digital tools.
How do you achieve that on your end? Adopt a framework that ensures a seamless walk through of complex processes and a remarkable experience for customers.
Azure cloud adoption frameworks are a prime example for smooth migrations. Regardless of the solution, there are a variety of frameworks that will establish a solid foundation.
When working with customers, empathize with their challenges and anticipate their questions. Always prepare for the possibility of walking the customer through each step. Lastly, and this is something we advocate and practice, prepare to offer training to the customer and their organization where needed.
#2: Quality Support
Improve your digital literacy through the Partner Technical Success Channel so you can help customers make better decisions.
Launched just earlier this year, the Partner Technical Success Channel builds your knowledge on GitHub, Azure Marketplace, and more.
The channel also stays relevant by accounting for emerging trends so that your knowledge is up to date.
#3: Maximize Partner Resources
The Microsoft Partner Network has a ton of resources for partners—are you making use of all of them?
You can find actionable customer insights in the Partner Center of the portal. For example, valuable customer opportunity and propensity reports in the center contain actionable recommendations.
This resource is an excellent way to expand opportunities with existing customers.
Another really great tool we recommend is Digital Marketing Content OnDemand. Also found in the Partner Network, Content OnDemand is a pool of campaign resources that demonstrate and explain various Microsoft solutions. These include digital brochures, presentations, infographics, videos, and product photos.
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