There are dozens of moving parts involved in patient management and ensuring each patient gets superior care. Healthcare organizations that manually try to track every detail and keep up with patient communication often struggle. Customer relationship management (CRM) technology helps healthcare providers significantly improve not only productivity and efficiency when it comes to patient management but also the patient experience overall. Below we explore the benefits of using a CRM solution for healthcare organizations.
Track Patient Information
CRM for healthcare helps organizations keep track of patient information such as medical history, preferences, interactions with the organization, and much more. You’ll have insurance, billing history, appointment reminders, notes about patient conditions and allergies, and many more details all in one place. Healthcare providers can use this central repository to access a full, comprehensive view of a patient’s status and experience with the organization.
Schedule Appointments and Make Follow-ups Easy
A CRM solution helps healthcare providers streamline the appointment-making process. The technology can send out automatic reminders about appointments to patients and log and schedule future appointments. You’ll remove the manual work involved in reaching out to patients to either remind them about existing appointments or encourage them to schedule another visit as CRM issues text, phone, or emails on your behalf.
Prioritize Security and Compliance
The healthcare industry has to follow some of the most rigorous standards out there, so protecting sensitive patient data is paramount. A CRM solution is vital for healthcare organizations prioritizing data security. CRM is designed to help healthcare comply with regulations like the Health Insurance Portability and Accountability Act (HIPAA) by encrypting patient data and enabling users to establish access controls that allow only the right parties to access the appropriate data. You’ll have a clear record of patient interactions, and you’ll be able to retrieve documentation about safety, training, and more should you need to produce it.
Collect Patient Feedback
Healthcare is a business just like any other, and improving the patient experience is important to keep the business thriving. Collecting patient feedback is an essential way to continuously improve care and a competitive edge, and CRM solutions automate this process. The technology can send out texts or emails to prompt patients to fill out feedback forms and provide ratings so your organization can use this data to deliver better experiences. It can also produce reports about patient experiences that contain elements such as complaints or suggestions.
Improve Interdepartmental Communication
CRM doesn’t just help with the management of external parties like patients. It can also support and facilitate collaboration and data sharing among healthcare departments. By centralizing patient data, CRM enables people in various departments to securely access it to streamline care delivery and connect with other staff on what’s needed for a given individual. Healthcare workers can collaborate about a patient from dispersed points around a facility with access to the most recent, accurate documentation about that person.
Opt for an Implementation Partner
Healthcare organizations can best leverage CRM and take advantage of all these benefits by choosing the right CRM implementation partner. Going it alone for CRM implementation often prevents healthcare organizations from truly maximizing the value of the solution. You need an implementation expert to not only set a technical foundation for your solution but to also ensure your team is trained and prepared to get the most out of CRM.
Point Alliance has extensive experience helping healthcare organizations improve internal operations and deliver better patient experiences using Microsoft Dynamics CRM. We’re experts in Dynamics CRM and work with you to ensure seamless implementation and usage. Get in touch with us today to learn more.
